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Campaign intelligence

Your audience is already briefing you.

Signal listens to millions of traveler posts, reviews, and competitor moves — and turns them into briefs, trends, and evidence your creative team can act on. Know what's working before you spend.

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Built for Expedia's campaign teams

Listening acrossInstagram·TikTok·X (Twitter)·YouTube·TrustPilot·App Store·Google Play·Booking.com·Kayak·Airbnb·

How it works

From a million posts to one clear answer.

01

Ingest

Owned social, traveler UGC, review platforms, and competitor channels — pulled automatically, every day.

02

Index

Every post, comment, and review is cleaned, deduplicated, and embedded into one searchable corpus.

03

Ask

Five specialised agents answer in plain language — every claim grounded in real traveler verbatims.

04

Act

Briefs, trend reports, and debriefs — evidence-linked and ready to walk into the room with.

The roster

Five agents. One corpus. Zero guesswork.

No dashboards to learn, no forms to fill. Ask in plain language — every answer is grounded in real traveler verbatims.

Pre-launch

The Brief Writer

Takes a destination or campaign trigger and writes a full creative brief in your audience's own words — no assumptions, no agency clichés.

Write me a brief for a summer campaign targeting solo female travelers booking Southeast Asia.

Brief · Solo SEA Summer

  • Territory: independence without isolation
  • Language cluster: “finally did it alone” — 188 mentions/mo and climbing
  • Tension to resolve: freedom vs. safety planning
  • 3 messaging angles attached, each with verbatim evidence

Full lifecycle

Know what's working before you spend.

Signal isn't a listening tool you check once before kickoff. It works every phase of every campaign.

Brief from evidence, not instinct.

  • Audience-grounded creative brief
  • Trend opportunity report
  • Language and tone audit
  • Competitive gap map
  • Emerging signal alerts

Sources

Listening where travelers actually talk.

Four source categories, refreshed daily. One first-party corpus — private to your workspace.

Source 01

Owned channels

Every post, comment, and engagement metric from Expedia's Instagram, TikTok, X, and YouTube.

Source 02

UGC & brand mentions

Unprompted traveler content — hashtags, tags, and mentions. The most unfiltered voice you have.

Source 03

Reviews & app stores

High-intent, post-experience feedback from TrustPilot, Google Play, and the App Store.

Source 04

Competitor channels

What's resonating for Booking.com, Kayak, and Airbnb — and where the opening is uniquely yours.

Get started

Stop guessing. Start listening.

Every comment, caption, and review is a traveler telling you exactly what they want. Signal makes it legible.

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